Tuesday, May 24, 2011

The man behind the Maddness

In Los Angeles or New York for that matter....u can't walk anywhere without seeing someone in black leggings. Whether it be the funky Melrose Strip(love's it!), or Grenich Village. Black leggings are everywhere,.

Just 3 years ago, David Lerner came up with the genius idea to make a best selling, must wear legging with a zipper and  hemline.

So of he went with 10 pairs of leggings and went store to store. A couple told him to "get the (expletive) out". Well, he pressed on and 14 more stores went gaga over his designs and started to sell them in their stores.

His new line DL is very successful with everyone from Paris & Nicky Hilton, Halle Berry, and Chritina Aguilara who love his leggings.

He is now expanding his business to include T-Shirts, dresswear,and a maternity line.

No comments:

Post a Comment